{"id":3172,"date":"2018-07-09T18:18:41","date_gmt":"2018-07-09T18:18:41","guid":{"rendered":"https:\/\/indigomarketingagency.com\/?page_id=3172"},"modified":"2024-04-25T13:41:42","modified_gmt":"2024-04-25T13:41:42","slug":"before-after-video-independent-websites-for-independent-financial-advisors","status":"publish","type":"page","link":"https:\/\/indigomarketingagency.com\/before-after-video-independent-websites-for-independent-financial-advisors\/","title":{"rendered":"Before &#038; After Video: Independent Websites for Independent Financial Advisors"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3172\" class=\"elementor elementor-3172\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b748075 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b748075\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7fe568\" data-id=\"b7fe568\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fa2cca elementor-widget elementor-widget-image\" data-id=\"8fa2cca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"369\" src=\"https:\/\/indigomarketingagency.com\/wp-content\/uploads\/2024\/04\/Before-After-Videos-Independent-Websites-For-Independent-Financial-Advisors-1024x472.jpg\" class=\"attachment-large size-large wp-image-30598\" alt=\"|\" srcset=\"https:\/\/indigomarketingagency.com\/wp-content\/uploads\/2024\/04\/Before-After-Videos-Independent-Websites-For-Independent-Financial-Advisors-1024x472.jpg 1024w, https:\/\/indigomarketingagency.com\/wp-content\/uploads\/2024\/04\/Before-After-Videos-Independent-Websites-For-Independent-Financial-Advisors-300x138.jpg 300w, https:\/\/indigomarketingagency.com\/wp-content\/uploads\/2024\/04\/Before-After-Videos-Independent-Websites-For-Independent-Financial-Advisors-768x354.jpg 768w, https:\/\/indigomarketingagency.com\/wp-content\/uploads\/2024\/04\/Before-After-Videos-Independent-Websites-For-Independent-Financial-Advisors.jpg 1110w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-50fd133 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50fd133\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7f23bb\" data-id=\"e7f23bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45cddd0 elementor-widget elementor-widget-wp-widget-text\" data-id=\"45cddd0\" data-element_type=\"widget\" data-widget_type=\"wp-widget-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"textwidget\"><h2><strong>Watch Our Website Upgrade Before &amp; After Videos<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">What are the most important benefits a new website can provide? Check out these two \u201cbefore and after\u201d videos of websites we recently built to learn more.<\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-39255ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39255ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-441fc7b\" data-id=\"441fc7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a538ac elementor-widget elementor-widget-video\" data-id=\"3a538ac\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/indigomarketingagency.com\/wp-content\/uploads\/2024\/04\/Indigo_Seals-Before-and-After_720p-1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e007223\" data-id=\"e007223\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2c973a elementor-widget elementor-widget-video\" data-id=\"d2c973a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/indigomarketingagency.com\/wp-content\/uploads\/2024\/04\/Indigo_Oak-Before-and-After_720p.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-270f8a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"270f8a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8efded\" data-id=\"a8efded\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64edbb1 elementor-widget elementor-widget-text-editor\" data-id=\"64edbb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Elevating Websites: Enhancing Design, Copy, and SEO for Better User Experience<\/strong><\/h2><p><span style=\"font-weight: 400;\">In today\u2019s digital age, a website serves as a virtual storefront, often forming the first impression potential clients have of a business. A <\/span><a href=\"https:\/\/indigomarketingagency.com\/websites\/\"><span style=\"font-weight: 400;\">well-designed website<\/span><\/a><span style=\"font-weight: 400;\"> with compelling copy and effective SEO can impact user engagement and conversion rates in a major way. The above videos explore two websites to understand how strategic improvements transformed their online presence.<\/span><\/p><h2><strong>Improving User Flow and SEO<\/strong><\/h2><p><span style=\"font-weight: 400;\">Before the redesign by Indigo Marketing Agency, Oak Capital\u2019s website faced several challenges. The headline lacked <\/span><b>SEO optimization, targeted keywords, and geolocation information<\/b><span style=\"font-weight: 400;\"> crucial for search engine visibility. Moreover, the lack of clear call-to-action buttons hindered user engagement, and the content layout didn\u2019t facilitate easy navigation or information retrieval.<\/span><\/p><p><span style=\"font-weight: 400;\">The redesign addressed these issues adeptly. The headline now incorporates relevant keywords (e.g., \u201cIndependent Financial Advisors\u201d) and includes geolocation information, boosting SEO performance. <\/span><b>Clear call-to-action buttons and multiple contact options<\/b><span style=\"font-weight: 400;\"> streamline user interaction, enhancing overall user flow. Additionally, the website\u2019s improved layout and expanded service information cater to diverse visitor preferences, improving user experience and encouraging conversion. That\u2019s a win-win!<\/span><\/p><p><span style=\"font-weight: 400;\">Plus, the <\/span><b>inclusion of a newsletter subscription form and Google Maps<\/b><span style=\"font-weight: 400;\"> enhances user engagement and local SEO, respectively. By providing more opportunities for visitors to connect and engage with Oak Capital, the redesigned website effectively bridges the gap between online presence and offline interaction.<\/span><\/p><h2><strong>Revamping Design and Content<\/strong><\/h2><p><span style=\"font-weight: 400;\">Seals Financial Planning and Investments\u2019 initial website appeared a bit dated and lacked <\/span><a href=\"https:\/\/indigomarketingagency.com\/website-copywriting-package\/\"><b>compelling copy<\/b><\/a><b> and SEO optimization<\/b><span style=\"font-weight: 400;\">. The design felt unwelcoming (see the big black box overshadowing the home page), and the copy was sparse and didn\u2019t <\/span><b>effectively convey the company\u2019s services or goals<\/b><span style=\"font-weight: 400;\">, while the absence of clear contact options hindered user interaction. Three strikes!<\/span><\/p><p><span style=\"font-weight: 400;\">The redesigned website underwent a significant transformation, prioritizing user function, design aesthetics, and SEO optimization. The introduction of <\/span><b>engaging images<\/b><span style=\"font-weight: 400;\"> and revised copy humanized the experience, making the website more inviting and informative. Clear call-to-action buttons and an improved content layout encourages engagement and helps the visitor easily obtain information.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, the incorporation of targeted keywords and geolocation information in the headline enhances <\/span><a href=\"https:\/\/indigomarketingagency.com\/seo-for-financial-advisors\/\"><span style=\"font-weight: 400;\">SEO performance<\/span><\/a><span style=\"font-weight: 400;\">, improving the website\u2019s visibility in search engine rankings. <\/span><b>Specific niche categories and interactive elements<\/b><span style=\"font-weight: 400;\"> also boost user experience, providing visitors with relevant information tailored to their needs. This is how you draw in those A+ clients you love working with!<\/span><\/p><p><span style=\"font-weight: 400;\">The revamped website also includes a step-by-step process for working with the firm, offering transparency and building trust with potential clients. Additionally, <\/span><b>prominent contact options and a newsletter subscription form<\/b><span style=\"font-weight: 400;\"> make it easy for visitors to connect with the company, fostering increased user engagement and conversion rates. That\u2019s what we like to see!<\/span><\/p><h2><strong>Optimizing Websites for Success<\/strong><\/h2><p><span style=\"font-weight: 400;\">We hope the above videos effectively highlight the importance of strategic improvements in design, copy, and SEO for enhancing user experience and driving business growth. Top-performing financial advisor websites (like Oak Capital Financial Advisors and Seals Financial Planning and Investments) prioritize SEO optimization, user flow, and providing valuable content.<\/span><\/p><p><b><i>Continuous refinement and adaptation is essential for financial advisors to effectively attract and retain customers in today\u2019s competitive digital landscape.\u00a0<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">Can we help you leverage your website as a powerful tool to connect with your target audience and <\/span><a href=\"https:\/\/indigomarketingagency.com\/total-marketing\/\"><span style=\"font-weight: 400;\">accomplish your marketing objectives<\/span><\/a><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p><p><a href=\"https:\/\/indigomarketingagency.com\/get-started\/\"><span style=\"font-weight: 400;\">Give us a call today<\/span><\/a><span style=\"font-weight: 400;\"> to put together a game plan to turn your ho-hum website into a lead-generation machine!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/indigomarketingagency.com\/wp-content\/uploads\/2024\/04\/Indigo_Seals-Before-and-After_720p-1.mp4https:\/\/indigomarketingagency.com\/wp-content\/uploads\/2024\/04\/Indigo_Oak-Before-and-After_720p.mp4 Elevating Websites: Enhancing Design, Copy, and SEO for Better User Experience In today\u2019s digital age, a website serves as a virtual storefront, often forming the first impression potential clients have of a business. A well-designed website with compelling copy and effective SEO can impact user engagement and conversion rates in a major way. The [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":30581,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"inline_featured_image":false,"cybocfi_hide_featured_image":"yes","footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/indigomarketingagency.com\/wp-json\/wp\/v2\/pages\/3172"}],"collection":[{"href":"https:\/\/indigomarketingagency.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indigomarketingagency.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indigomarketingagency.com\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/indigomarketingagency.com\/wp-json\/wp\/v2\/comments?post=3172"}],"version-history":[{"count":44,"href":"https:\/\/indigomarketingagency.com\/wp-json\/wp\/v2\/pages\/3172\/revisions"}],"predecessor-version":[{"id":30719,"href":"https:\/\/indigomarketingagency.com\/wp-json\/wp\/v2\/pages\/3172\/revisions\/30719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indigomarketingagency.com\/wp-json\/wp\/v2\/media\/30581"}],"wp:attachment":[{"href":"https:\/\/indigomarketingagency.com\/wp-json\/wp\/v2\/media?parent=3172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}