What Is the Total Marketing Package Growth Tier?
The Total Marketing Package Growth Tier (TMP Growth) is a comprehensive marketing machine for financial advisors hungry to welcome more of their target clients. If your marketing has dwindled or been deprioritized over the last few months or years, this is the fresh restart you may have been looking for.
The TMP Growth entails the construction, launch, and long-term optimization of a lead-focused marketing campaign. We leverage lead funnels to attract and qualify audiences that are exclusively the kind you want to talk to, usually characterized by the city they live in, their demographics/personal traits, and financial needs. Based on who our advisors want to work with, this could be retirees and/or pre-retirees, but more specifically can be employees of a certain sector or people within a specific community, like international investors or those with a particularly high net worth.
Who Is the Total Marketing Package Growth Tier For?
The TMP Growth is for financial advisors who:
- Want to position themselves as offering more than generic, vanilla financial guidance.
- Aim to cement themselves as thought leaders in their industry, easily found online, and capable of providing unique value propositions to solve clients’ problems.
- Prefer a helpful, knowledgeable approach to marketing over the high-pressure “used car salesman” tactics.
- Believe in the importance of building trust with clients over time, understanding that trust is rarely established on the first interaction.
- Don’t have the time or inclination to dedicate 10-20 hours a week to learning, launching, and refining their own marketing campaigns.
- Prefer to work with a professional team exclusively focused on the finance vertical.
Why Does the Total Marketing Package Growth Tier Work?
Content Marketing: The core of the TMP Growth’s success lies in content marketing. This is a means of lead generation that relies on educating audiences on the front end and persuading them on the back end. By providing true value about financial planning, pertinent news and strategies, we can systematically build trust with your target demographics—but the real fulcrum of TMP Growth relies on building a captive audience with a lead funnel.
Lead Funnels: Lead funnels work by trading value for value. We invite web visitors to opt-in for a free download (like a tool, calculator, guide, or checklist) in exchange for their email address. This email address is our golden ticket: with it, we carefully provide our audience with even more information and value, carefully walking the line between giving too little information (and getting forgotten) and too much information (which can come off as spammy). For more info on creating an effective lead funnel, here’s a great overview.
Alignment With Google’s Algorithm Changes: Additionally, the TMP Growth works with Google’s new algorithm changes rather than against. As you may have heard, Google changed their website weighting calculations to more heavily favor content that gets read by humans. In the past, Google placed more significance on more technical reference points, like page load times, how the page was designed, and how many keywords and key phrases a writer could compact into the content…but times are changing.
The TMP Growth is focused on the creation of clicky, interesting, authority-building content that not only rises to the top of the search results page on Google, but—most importantly—gets read.
Process for Prospect Conversion: How often are you consistently following up with prospects? Our TMP Growth strategy includes a systematic sequence to take prospects from awareness to conversion, nurturing them through the entire journey.
Basically, the TMP Growth systematically gets the right content in front of the right people and creates a proven pathway for these people to engage, absorb information, and eventually reach out.
What Happens When You Start With the Total Marketing Package Growth Tier?
The TMP Growth process includes:
- Strategy Consultation: It all starts with a strategy consultation. Because the TMP Growth is specifically focused on dovetailing our advisors’ strengths to their audience’s needs, we need to have a candid discussion to set a course.
- Custom-Created Content: We custom-create all content from the ground up to use as ammunition for our campaigns. Even after we launch, we keep a finger firmly on the pulse of our progress so we can adjust, refine, and get even better results over time.
- Building Holistic Marketing Campaigns: With a foundation solidified, we can start to build branches out from our marketing campaigns for an even more holistic marketing blitz. By fleshing out your blog, social media accounts, newsletter, and core website, the different marketing angles end up supporting each other while making the entire marketing campaign firmer, much like the architecture of a suspension bridge.
- Avoiding Fleeting Marketing Strategies: This is how we characteristically avoid “flash in the pan” marketing and instead build robust campaigns that become the linchpin for financial advisors’ success for years to come.
Partner With the Pros
Interested in making this the year when your firm finally invests in a comprehensive marketing approach that works? Click here to set up your free strategy consultation.
Even if you decide to keep your marketing in-house this year, you’ll still walk away with invaluable insights for creating a positive-ROI marketing campaign while avoiding the common and expensive pitfalls of digital marketing.
At Indigo Marketing Agency, we know what audiences who need financial services are looking for, and we’re happy to help.
