Considering custom content but wondering if it’s worth it? We get it!
Most financial advisors already know the importance of using valuable content to reach more clients. But if you’re anything like the professionals we work with, you’re probably curious about whether clients will notice the difference between canned content and custom content. Or whether providing custom content would truly make a difference to your business.
So, let’s take a look at how generic content stacks up against custom content and settle the debate—once and for all!
The Power of Personalization
When you’re building an online presence, it’s tempting to rely on generic, or “canned,” content to connect with your clients, especially in the beginning. You don’t have time to serve up weekly content—you’re busy serving your clients!
But if you’re looking to forge new relationships or foster deeper connections, it’s important to recognize that all content is NOT created equal. Custom content has the power to build trust, engage clients, and separate your business from the crowd—if done right. Generic content just can’t compete.
Have you ever received a heartfelt message from a satisfied client and immediately felt a deeper connection with them? We’ll bet you can picture them right now. That’s the power of personalization. The fact is that canned content found in every corner of the internet does not reach your clients the way highly personalized content can.
Why Choose Custom Over Canned Content
Highly Relevant. As a financial professional, you know that providing financial advice is a highly personalized service. The same is true for your content. Custom content allows you to create material that speaks directly to the unique goals and circumstances of your clients. What’s more, if your content is jam-packed with valuable information, it can catch the attention of new readers and turn curious readers into committed clients.
Stand Out From the Crowd. If you want to differentiate and separate yourself from the competition, custom content isn’t just an option—it’s a necessity in forging meaningful relationships with your clients.
Cost-Effective. Some people assume that custom content is more expensive to produce than generic content—but the truth is, it can actually be more cost-effective in the long run. Investing in personalized content can lead to higher client retention rates and a major increase in referrals, ultimately resulting in a better return on investment.
Builds Trust and Credibility. When it comes to relationships, trust is everything—especially as a financial advisor. Custom content proves that you are really tuned into your clients’ needs and are willing to go the extra mile to give them solutions that are custom-fit. When you show that commitment with your custom content, you strengthen that trust and your clients quickly become your biggest advocates.
Compliance and Regulations. Financial advisors must follow strict regulatory guidelines that may limit how they communicate with clients, so maintaining compliance with your content can be challenging, at best. While canned content may not always align with these regulations, custom content can be tailored to meet specific compliance requirements and avoid potential risks.
Make the Most of Your Content Marketing
Crafting custom content can seem like a daunting task, especially when you already have so much on your plate!
At Indigo Marketing Agency, we offer custom content that resonates with your ideal client and keeps the regulators happy. We have all the expertise and experience to lead your content marketing efforts, so you can free up your time and resources to focus on what you do best—providing exceptional service to your clients.
Ready to take the next step? Schedule your free strategy call and let us help you get custom content that will attract more clients and convert more leads.
